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Investing in Japan

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JETRO Events and Programs

"Japan Business Strategy Forum 2007" in Seoul, Korea

On June 15th, JETRO co-organized a Japan Business Strategy Forum in Seoul together with Japan's Ministry of Economy, Trade and Industry (METI). Entitled, "Business Model of Next-generation Broadband Era; Business Model Transfer into the Japanese Market; Localization Strategy", the forum was held as part of the 2007 "Korea–China–Japan Industrial Fair".

Representatives from Korean and Japanese firms already finding success in Japan's online business market discussed business opportunities in the country and highlighted features that make Japan such an appealing investment destination. Some key points are summarized below.

  1. Business opportunities are increasing in Japan's online service sector, in association with growing broadband penetration.
  2. Japan's consumers are early adopters and tend to have "long-term" interest in new products and services.
  3. When bringing foreign products/services into the Japanese market, some form of customization is typically necessary, while at the same time preserving their uniqueness.
  4. Experience gained entering the Japan market can be useful in developing markets in other countries.

Speaker comments

<Opening Remarks>
- Mr. Shunichi Yamamoto, Executive Vice President, Japan External Trade Organization (JETRO)
- Mr. Toru Ishida, Director-General, Trade and Economic Cooperation Bureau, Ministry of Economy, Trade and Industry (METI), Japan

<Keynote Speeches>
- Mr. Tetsuji Hayakawa, Director, OCN Services Department, Net Business Division, NTT Communications Corporation
- Mr. Hirotaka Imamura, Executive Director/CFO, GameOn Co., Ltd.

<Special Speech>
- Mr. Moriyuki Iwanaga, Head, Foreign Listing Promotion, Capital Markets Promotion Division, Tokyo Stock Exchange, Inc.

<Panel Discussion and Q&A Session>
Panelists:
- Mr. Jae Hyuk Choi, Vice President, NCONY Enterprise KK
- Mr. Sang Yong Lee, CEO, Colorzip Media, Inc.
- Mr. Tetsuji Hayakawa, Director, OCN Services Department, Net Business Division, NTT Communications Corporation
- Mr. Hirotaka Imamura, Executive Director/CFO, GameOn Co., Ltd.
Moderator:
- Mr. Tetsusaburo Hayashi, Managing Director, JETRO Seoul

<Networking Luncheon & Special Speech>
- Mr. Yasuhiko Saito, Director-General, Tourism and International Business Promotion Bureau, Osaka Prefecture

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