Investing in Japan
Investment News
Jun. 13, 2008
French Trend Forecaster Trend Union Establishes Japan Branch
Paris-based Trend Union
, a trend forecaster, opened its Japan studio in a bustling fashion-conscious area of Tokyo this spring. The company analyzes global fashion trends, forecasts hot-selling products, defines next generation/season trends and circulates this information globally through magazines, concept videos, seminars, shows and fairs.
Making use of its abundant experience in trend forecasting, the company also offers consultations on new product planning, concept making and designing for individual companies in various fields such as textile design, automobiles, cosmetics, home appliances and interiors.
The firm, which already has many customers in Japan, having had a presence in the country through agents since its establishment, plans to strengthen services for existing customers and also conduct seminars specializing in Japanese trends, as well as other activities aimed at cultivating new customers.
Trend Union made use of JETRO's Invest Japan Business Support Center (IBSC) in Tokyo to set-up its Japan branch, utilizing free office space and consultations with expert advisors on a range of business matters.
