Investing in Japan
Why Japan?
10 Advantages to Investing in Japan
2. Sophisticated consumers with high purchasing power
Japanese consumers are early adopters and move fast to stay on the cutting edge of the latest technologies.
Most companies in Japan listen carefully to consumer demands when developing new products, as many products in common use around the world have originated in Japan. Japan thus makes an ideal test market for new products and services.
"The Japanese consumer has an understanding of products, and a very clear view about what he or she wants in a product." (Consumer electronics maker)
"Japan is a consumer society where quality is highly valued. Companies that deliver strong quality and have a clear vision of their purpose can succeed and earn a fair price for their products." (Real estate provider)
"Japanese customers will, I think, pay money to try using a new technology. Cell phones with built-in digital cameras are the classic example." (Software developer)
Visit the below sites to learn what other foreignaffiliated companies are saying about their business in Japan:
- Investment News
- Success Stories
Most companies in Japan listen carefully to consumer demands when developing new products, as many products in common use around the world have originated in Japan. Japan thus makes an ideal test market for new products and services.
Sophistication of consumers
Buyers are (1=slow to adopt new products and processes, 7=actively seeking the latest products, technology, and processes)Source: "The Global Competitiveness Report 2004-2005," World Economic Forum
Per capita household consumption expenditure (2004)
Note: Exchange rates based on IMF period-average rates.
Source: "International Financial Statistics" (June, 2006), IMF;
"China Statistical Yearbook 2005," National Bureau of Statistics of China
Source: "International Financial Statistics" (June, 2006), IMF;
"China Statistical Yearbook 2005," National Bureau of Statistics of China
What foreign-affiliated companies are saying about their business in Japan.
"Everything is always changing in Japan. The customer wants new things all the time." (Fashion accessories retailer)"The Japanese consumer has an understanding of products, and a very clear view about what he or she wants in a product." (Consumer electronics maker)
"Japan is a consumer society where quality is highly valued. Companies that deliver strong quality and have a clear vision of their purpose can succeed and earn a fair price for their products." (Real estate provider)
"Japanese customers will, I think, pay money to try using a new technology. Cell phones with built-in digital cameras are the classic example." (Software developer)
Visit the below sites to learn what other foreignaffiliated companies are saying about their business in Japan:
- Investment News
- Success Stories
- The world's second-largest market
- Sophisticated consumers with high purchasing power
- World-class companies and SMEs with unique technologies
- Loyalty and commitment to long-term partnerships
- World's center for technological innovation and product development
- Access to new Asian markets
- Favorable business climate
- Rapidly growing broadband society
- Expanding environmental market
- Booming business in silver care and retirees
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