Investing in Japan
Why Japan?
10 Advantages to Investing in Japan
9. Expanding environmental market
Japan's environmental market has rapidly expanded since the second half of the 1990s due to the government's advancement of environmental laws.
An increasing number of environmentally-friendly products and services are being sold in response to the growing awareness of environmental issues including global warming and ozone layer depletion.
In addition to creating new markets and opportunities to add value to existing markets, environmentoriented consumption—the choice by consumers of environmentally friendly products and services—is increasing the number of companies that practice environmental management.
Changes in the market scale of environmental business in Japan
Source: "Current Status and Future Projections on Market and Employment Scale of Environmental Business in Japan" (May 2003), Ministry of the Environment
An increasing number of environmentally-friendly products and services are being sold in response to the growing awareness of environmental issues including global warming and ozone layer depletion.
Japanese consumer loyalty to domestic and foreign-made environment and health-friendly products and service.
Source: "JETRO Japanese Market Report No.78" (March, 2006), JETRO
Trends in clean-energy vehicle use in Japan
Source: "The Motor Industry of Japan 2006," JAMA
In addition to creating new markets and opportunities to add value to existing markets, environmentoriented consumption—the choice by consumers of environmentally friendly products and services—is increasing the number of companies that practice environmental management.
Percentage of companies that have established specific environmental management targets
Source: "Survey of Trends in Environmentally Friendly Companies" (September, 2005), Ministry of the Environment
Environmental goals established by Japanese companies (Top 10 responses; multiple answers accepted)
Source: "Survey of Trends in Environmentally Friendly Companies" (September, 2005), Ministry of the Environment
- The world's second-largest market
- Sophisticated consumers with high purchasing power
- World-class companies and SMEs with unique technologies
- Loyalty and commitment to long-term partnerships
- World's center for technological innovation and product development
- Access to new Asian markets
- Favorable business climate
- Rapidly growing broadband society
- Expanding environmental market
- Booming business in silver care and retirees
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