Outline of JETRO
Message from the Chairman
In an era of rapid globalization and increasing economic integration, Japan is
also facing the added challenges of an ageing population and declining
birthrate. Against this backdrop, Japan, as a trading nation, must achieve
increased trade and investment, develop closer economic relationships with
other countries and expand its involvement in international economic
cooperation.Backed by a worldwide network comprising JETRO Tokyo Headquarters, JETRO Osaka, the Institute of Developing Economies (IDE), and 36 offices throughout Japan and more than 70 overseas, JETRO is:
Working to further boost foreign direct investment (FDI) in Japan. FDI, which brings with it advanced
technologies, know-how and intellectual assets, has become increasingly important to Japan, helping
revitalize the country's economy and keeping Japan at the forefront of the global economy. Amid fierce
competition for global FDI, Japan is working hard to win its share by stepping up efforts to demonstrate
its attractiveness as a leading investment destination.
Helping Japanese firms, especially SMEs, expand business overseas. Quality foods and agricultural products from Japan are gaining increasing popularity worldwide, and JETRO is working to boost exports in these industries. JETRO is also promoting "Japan Brand", a program to enhance the international competitiveness of Japanese-made goods in such areas as design, film and animation. To help businesses enter or expand in overseas markets, JETRO provides a wealth of support and services, from advice on legal and tax matters to helping firms understand relevant economic partnership agreements (EPAs). JETRO also helps firms with business-related difficulties in these foreign markets, working with local governments to seek improved intellectual property protection for their products.
Working to boost Japan's trade with developing countries. Achieving self-sustainable economic growth in developing countries through expanded trade is essential for the harmonious and stable growth of the overall world economy. Towards this aim, JETRO works with developing countries to develop export products, nurture industries and also improve the environment for investment. These efforts are made with the view that they are of mutual benefit to both Japan and these countries.
JETRO also continues to carry out economic research overseas and collect extensive information for
dissemination to business circles. IDE conducts extensive studies of developing economies. JETRO, together
with research institutes in East Asian countries, is working to create the Economic Research Institute for
ASEAN and East Asia (ERIA), which will study aspects of East Asian economic integration. JETRO provides a
variety of other valuable services and support as well, including the organization of exhibitions and trade
fairs and the dispatch of international trade and investment missions.
Helping Japanese firms, especially SMEs, expand business overseas. Quality foods and agricultural products from Japan are gaining increasing popularity worldwide, and JETRO is working to boost exports in these industries. JETRO is also promoting "Japan Brand", a program to enhance the international competitiveness of Japanese-made goods in such areas as design, film and animation. To help businesses enter or expand in overseas markets, JETRO provides a wealth of support and services, from advice on legal and tax matters to helping firms understand relevant economic partnership agreements (EPAs). JETRO also helps firms with business-related difficulties in these foreign markets, working with local governments to seek improved intellectual property protection for their products.
Working to boost Japan's trade with developing countries. Achieving self-sustainable economic growth in developing countries through expanded trade is essential for the harmonious and stable growth of the overall world economy. Towards this aim, JETRO works with developing countries to develop export products, nurture industries and also improve the environment for investment. These efforts are made with the view that they are of mutual benefit to both Japan and these countries.
Yasuo Hayashi
Chairman & CEO
Chairman & CEO
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